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	<title>Be A Better Writer Now &#187; Writing for the Web</title>
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		<title>How to Write Great Web Copy</title>
		<link>http://beabetterwriternow.com/2009/05/ten-commandments-of-killer-web-copy/</link>
		<comments>http://beabetterwriternow.com/2009/05/ten-commandments-of-killer-web-copy/#comments</comments>
		<pubDate>Wed, 27 May 2009 19:15:23 +0000</pubDate>
		<dc:creator>Mary Ellen James</dc:creator>
				<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Writing for the Web]]></category>
		<category><![CDATA[web copy]]></category>

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		<description><![CDATA[Is your web site getting results? Are visitors converting to customers? Are they calling you for a quote or joining your mailing list? Maybe it’s your copy. Follow these tips for great web copy that connects with your reader and leads them right through your front door.

1.  Do your homework. Know your audience.
A clear understanding [...]]]></description>
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