Comments on: Beating the Buzz Word Fail Whale http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/ Sun, 04 Apr 2010 00:45:16 +0000 http://wordpress.org/?v=2.8.2 hourly 1 By: How to Write Effective Web Copy | Parks Design http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/#comment-260 How to Write Effective Web Copy | Parks Design Sat, 28 Nov 2009 21:56:07 +0000 http://beabetterwriternow.com/?p=164#comment-260 [...] People trust people, so talk to them directly. Write in a natural tone, but don’t use sloppy language, buzz words or jargon. Be friendly, but not overly [...] [...] People trust people, so talk to them directly. Write in a natural tone, but don’t use sloppy language, buzz words or jargon. Be friendly, but not overly [...]

]]> By: Mary Ellen James http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/#comment-26 Mary Ellen James Mon, 11 May 2009 02:48:43 +0000 http://beabetterwriternow.com/?p=164#comment-26 Brian, How perfect that you "zoned out" when you saw the bloated buzz word copy. I can only hope that an intern, and not a paid staff writer, cooked that up. Since Mzinga's site copy is nothing like that, I feel pretty confident that they didn't write it. I think everyone's eyes glaze over at that kind of writing. I think the copy on your site is great. It's short, sweet, and to the point. Just how I like it! It has personality, but isn't over done. You also focus on your customer, especially on the About Us page, which is what so many web copy writers forget to do. I'm looking forward to following your blog and your company. Mary Ellen Brian,

How perfect that you “zoned out” when you saw the bloated buzz word copy. I can only hope that an intern, and not a paid staff writer, cooked that up. Since Mzinga’s site copy is nothing like that, I feel pretty confident that they didn’t write it. I think everyone’s eyes glaze over at that kind of writing.

I think the copy on your site is great. It’s short, sweet, and to the point. Just how I like it! It has personality, but isn’t over done. You also focus on your customer, especially on the About Us page, which is what so many web copy writers forget to do.

I’m looking forward to following your blog and your company.

Mary Ellen

]]> By: brian http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/#comment-23 brian Sun, 10 May 2009 17:41:06 +0000 http://beabetterwriternow.com/?p=164#comment-23 I also want to mention that this is something I tried to take into account when I wrote the copy for my own online business. I tried to keep it brief and get to the point. If you get a chance, have a look and tell me what you think about the copy on the homepage and the about us section. Thanks! I also want to mention that this is something I tried to take into account when I wrote the copy for my own online business. I tried to keep it brief and get to the point.

If you get a chance, have a look and tell me what you think about the copy on the homepage and the about us section. Thanks!

]]> By: brian http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/#comment-22 brian Sun, 10 May 2009 17:38:19 +0000 http://beabetterwriternow.com/?p=164#comment-22 Great article! This is something I'm constantly preaching about at the company where I do my in-house work—especially for the web. Some writers don't understand that what works in a newspaper editorial won't necessarily work for web copy when you're trying to sell a product. You know what's funny? I COMPLETELY skipped that first paragraph that you were making an example of. I saw that it had lots of marketing-like jargon in it and automatically shut off my brain. I think I'm trained at this point to filter out copy like that. Great article!

This is something I’m constantly preaching about at the company where I do my in-house work—especially for the web. Some writers don’t understand that what works in a newspaper editorial won’t necessarily work for web copy when you’re trying to sell a product.

You know what’s funny? I COMPLETELY skipped that first paragraph that you were making an example of. I saw that it had lots of marketing-like jargon in it and automatically shut off my brain.

I think I’m trained at this point to filter out copy like that.

]]> By: Mary Ellen James http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/#comment-21 Mary Ellen James Sun, 10 May 2009 15:52:43 +0000 http://beabetterwriternow.com/?p=164#comment-21 Thanks, Carolyn. I hope you'll be a regular visitor. Have you read Obama's two books? He is an excellent writer. Thanks, Carolyn. I hope you’ll be a regular visitor. Have you read Obama’s two books? He is an excellent writer.

]]> By: Carolyn Cordon http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/#comment-20 Carolyn Cordon Sun, 10 May 2009 04:56:11 +0000 http://beabetterwriternow.com/?p=164#comment-20 Oh, I forgot to say - good blog! Oh, I forgot to say – good blog!

]]> By: Carolyn Cordon http://beabetterwriternow.com/2009/05/beating-the-buzz-word-fail-whale/#comment-19 Carolyn Cordon Sun, 10 May 2009 04:55:38 +0000 http://beabetterwriternow.com/?p=164#comment-19 Does that all mean perhaps they have a Facebook page and let their employees go there? How would Obama say it? That's my new chant. How would Obama say it? Does that all mean perhaps they have a Facebook page and let their employees go there? How would Obama say it? That’s my new chant. How would Obama say it?

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